Your marketing is useless without this

why investing in Ads is actually a waste of money

This week, a significant loss hit me hard.

I lost my aunt last Tuesday.

It reinforced a truth I’ve always known:
👉 The moments we have with our loved ones are invaluable.

Life is short.

Spending two extra hours at the office for one more task is pointless —
especially if it doesn’t bring you recognition, results, or peace of mind.

We shouldn’t let work enslave us.

You’re rich when you created the system to give back your time!

A week of reflection and frustration

While managing a major project delivery and preparing next year clients’ budgets,
I kept noticing something that frustrates me deeply: mediocrity.

Some agencies keep proposing random figures without substance.
They ignore results.
They can’t explain deliverables.
They simply don’t know what they’re doing.

💡This only reinforces my conviction to launch my own agency
one that delivers concrete, tangible, and transformative results.

It’s why my SEO service already has a waiting list of five clients,
and I plan to expand it to ten for 2026.
If you’re interested, now’s the right moment to reach out.

The visit that changed my perspective

Recently, I visited a huge client with “made by God” marketing and branding.
But their sales process?
A complete mess.

Here’s the lesson:

You can have the best marketing in the world,
but without an equally excellent, customer-centric sales system,
you’re throwing time and money away.

Giorgio

I’m now helping them define and build that system.
And Salesforce CRM plays a big role!

Want to learn how I do it?

I’ve recorded a video where I explain my Discovery Methodology,
step-by-step.
You can find it on my LinkedIn profile (link below).

A milestone I’m proud of

I’m thrilled to share that I’ll be lecturing at Talent Garden
for their Master in Strategic Account Management & Sales Technology
teaching the module on Retention & Activation
I’ll be joining a stellar lineup with Barboni, Poli, and Papaluca.

This will be an amazing boost for my personal brand — and I’m proud of it.

My non-negotiables

Over the years, I’ve had plenty of opportunities to dilute my brand,
to accept compromises,
to sell something before it was truly ready.

I have always refused.
And I always will.

My independence and positioning are not for sale.

Join my community

If you want direct access to me and my frameworks,
join my community.

💶 My standard hourly rate: €300
🌍 Inside the community: €100/month,
with a 7-day free trial to explore all my materials and courses.

👉 Join here