- CRM Champions by Giorgio Gnoli
- Posts
- Your marketing is useless without this
Your marketing is useless without this
why investing in Ads is actually a waste of money
This week, a significant loss hit me hard.
I lost my aunt last Tuesday.
It reinforced a truth I’ve always known:
👉 The moments we have with our loved ones are invaluable.
Life is short.
Spending two extra hours at the office for one more task is pointless —
especially if it doesn’t bring you recognition, results, or peace of mind.
We shouldn’t let work enslave us.
You’re rich when you created the system to give back your time!
A week of reflection and frustration
While managing a major project delivery and preparing next year clients’ budgets,
I kept noticing something that frustrates me deeply: mediocrity.
Some agencies keep proposing random figures without substance.
They ignore results.
They can’t explain deliverables.
They simply don’t know what they’re doing.
💡This only reinforces my conviction to launch my own agency —
one that delivers concrete, tangible, and transformative results.
It’s why my SEO service already has a waiting list of five clients,
and I plan to expand it to ten for 2026.
If you’re interested, now’s the right moment to reach out.
The visit that changed my perspective
Recently, I visited a huge client with “made by God” marketing and branding.
But their sales process?
A complete mess.
Here’s the lesson:
You can have the best marketing in the world,
but without an equally excellent, customer-centric sales system,
you’re throwing time and money away.
I’m now helping them define and build that system.
And Salesforce CRM plays a big role!
Want to learn how I do it?
I’ve recorded a video where I explain my Discovery Methodology,
step-by-step.
You can find it on my LinkedIn profile (link below).
A milestone I’m proud of
I’m thrilled to share that I’ll be lecturing at Talent Garden
for their Master in Strategic Account Management & Sales Technology
teaching the module on Retention & Activation
I’ll be joining a stellar lineup with Barboni, Poli, and Papaluca.
This will be an amazing boost for my personal brand — and I’m proud of it.
My non-negotiables
Over the years, I’ve had plenty of opportunities to dilute my brand,
to accept compromises,
to sell something before it was truly ready.
I have always refused.
And I always will.
My independence and positioning are not for sale.
Join my community
If you want direct access to me and my frameworks,
join my community.
💶 My standard hourly rate: €300
🌍 Inside the community: €100/month,
with a 7-day free trial to explore all my materials and courses.