Your brand is your only survival tool

in a distopic reality there's only one way to really feel SAFE

Author

Giorgio Gnoli
February 15, 2025

đź“… 15 Feb 2025

🔥 Why your brand is you greatest asset

Hello, it's Giorgio.

This week, I’m reflecting on some powerful lessons learned from recent events, including layoffs, the power of personal branding, and how I helped my student land a €30K deal.

During the next week, I’ll be focused ONLY on CRM and mistakes companies do, but in this one i want to look back at personal brand and the importance of having a method to monetize your skills.

LINKEDIN ties into one thing: the system you build to convert leads into clients.

The Hard Truth About Job Security and Future-Proofing

We all know that job security isn’t what it used to be.

Just this year, 46 tech companies laid off 11,663 employees.
It's a wake-up call for anyone who doesn't have a plan B.

How do you future-proof yourself?
I built a system that never misses a beat.

  • No lead untracked.

  • No deal unmonitored.

  • No opportunity missed.

It’s the difference between chasing and attracting.

Efficiency > Chasing.
Relationships > Random Outreach.
Predictability = Revenue.

The Power of Personal Branding Over a Degree

Spoke with a friend who paid circa 10k€ for a London Business School MBA

  • No Recruiter called him after 5 months

  • Small networking, no salary increase

  • Good skill and notions learnt, without opportunities to monetize them.



    Soo…

An MBA adds a line to your resume, but it doesn’t teach you how to make money.

Degrees don’t close deals. Sales skills do.

Here’s the truth:
The difference is done by selling skills and/or Personal branding.

Personal branding makes you trustable. It makes clients chase you.

Ask yourself:
Would you know how to get clients if you lost your job tomorrow.

My Sales Tips of the Week:

  • Build your personal brand, it’s your best asset.

  • Don’t wait for leads to come to you—build a system that tracks and follows up automatically.

  • Focus on building relationships, not just closing sales

What to Do Now:

  • Watch my free LinkedIn training on YouTube for strategies on how to attract clients organically.

  • Apply for my LinkedIn Mentorship or CRM Consultation to learn how to optimize your pipeline and close more deals.
    I’ve just 1 spot till the end of March.
    REPLY “CRM” to this email

Final Thoughts:

No more waiting for the perfect moment.

Take control of your sales process and watch your business thrive.

WANT TO RECEIVE MY FREE CRM BIBLE (+2.300 prompts for ChatGPT speaking about CRM > worth 199€. > Reply “CRM Bible”