- CRM Champions by Giorgio Gnoli
- Posts
- 🎯 The Brutal Truth About Being "The Tool Guy" + Access to my Tool
🎯 The Brutal Truth About Being "The Tool Guy" + Access to my Tool
How I escaped from the "Tool Guy" brand positioning, leveraging Linkedin
📅 Sat, 18/01/25
Imagine being in a room full of executives...
And all they seem when lookin is "the tool guy."
Here's the trap:
the better you get with a tool, the more people see you as "the tool person."
They'll ask:
"Can Marketing Cloud do this?"
"Can you connect us with other Salesforce users?"
Never:
"What strategy would you recommend?"
"How can we improve our business?"
They just don’t know you have all the answers.
Painful, isn't it?
🤔 Here's the Uncomfortable Truth No One Talks About
Everyone's obsessed with finding the "perfect tool."
It's a lie.
A dangerous one.
I generated ca €700k in revenue in 2024.
Want to know something?
It wasn't because of the tools I use.
(I use vTiger - one of the worst CRM)
My friend, who wants to become CEO soon, said “Gio, I’m like you, but you’re waay more hands-on guy”
He’s right.
I love technology.
I love to undertand how it works
I got several Salesforce certifications.
But I’m also something else.
🛠️ The Real Story Behind The Tools
I've built:
An auto-blogging bot with ChatGPT (€300/month passive income)
A CRM automation that helped my wife to get 600+ customer reviews
A WhatsApp AI agent for lead management
But guess what? None of these tools matter.
They’re just part of success.
💡 What Actually Moved The Needle
Success came when:
We hired the right people (not the right tools)
We invested in the right channels (not the right technologies)
We cared about our customers (not our software)
I asked ChatGPT support to better understand myself - I strongly suggest you to use this prompt “tell me one thing about myself that I am probably not 100% aware of”

ChatGPT answer
That’s why I invested the last 2 years in content creation on Linkedin (and here).
And now people are asking me support for
get access to my tools
get noticed by recruiters
make more money via mentorship
support their sales process, building trust during the journey
choose the proper CRM & Marketing vendor
teach their employees how to use CRM
….
and a few of these things are Salesforce or tools related
🎯 The Solution Nobody Tells You About
Stop being the tool expert.
Start being the solution expert.
Don't let tools define you.
Let your results speak for themselves.
My results below (it’s in Italian)
🚀 BREAKING NEWS:
What I'm Working On Next
And this is huge...
1. 🎪 CRM Summit - June 2025
In-person event with the brightest minds in CRM
Real strategies, real results
No fluff. No theory.
Top speakers
Want to be first in line?
➡️ Reply "CRM Summit" to this email
2. 🎓 The CRM Academy
Watch my real client implementations
Get access to every project
Learn from actual case studies
Get 1to1 w me
… at a very cheap monthly subscription model
3. 💼 LinkedIn & Sales Mentorship Program
I invested €6k in my growth in 2024.
I used the channel to make +60k€ last year
Now it's your turn.
You'll learn:
Profile optimization secrets
Content creation that attracts opportunities
How to get noticed by top recruiters
Career transformation strategies
Get clients on a side being an opinion leader
Ready for your career breakthrough?
➡️ Reply "linkedin" to this email
⚡ What To Do Now
Take inventory of your real skills (beyond the tools)
Start communicating results, not features
Build your brand on Linkedin (or other social media)
🎁 Special Gift
Maybe you’re not ready to get my support.
I still want to share how i built a SEO tool that is giving me 300€ / mo extra via affiliate marketing.
See the demo (in Italian)
Remember: While others are still debating which tool to use, you could be building something bigger than yourself.
Are you ready?
To your success,
Giorgio
📝 P.S.
If this newsletter hit home, share it with someone who needs to hear it.
Together, we can create a bigger impact.
⚡ P.P.S.
The CRM Summit spots are extremely limited.
If you're even slightly interested, reply "CRM Summit" now.
Don't say I didn't warn you when they're gone.🎯