I got viral on Linkedin

2 “quick” topics today + 1 BONUS

1. new career dilemma

2. how to go virale on Linkedin
   
   BONUS….
   

Titles look good. But they don’t always feel good.

Like Elena Verna, I chased titles and salary for years.
Director. VP. C-Level. Whatever the ladder offered, I climbed it.

Until I realized I was climbing the wrong building.

I had the logo. The paycheck. The team.
But my work felt disconnected. Internally, I knew I was helping others get rich—while underusing my real asset:
My brain.

The tipping point?

Clients appreciated my thinking far more than my colleagues or my manager did.
My performance created real impact in the market—yet internally, it was rewarded with a 6% raise and a pat on the back.

I wasn’t chasing money.
I was chasing meaning. And I wasn’t finding it inside the walls of a big company.

Consulting isn’t freelancing. It’s leverage.

As a consultant, I’m finally rewarded for results—not politics.

I don’t have to soften my message to protect someone’s ego.
Companies trust my judgment. They listen. They act.
I’m not boxed in by a job description or internal expectations.

Consulting, for me, is meritocratic.
And that’s what I was looking for all along.

I never feared the leap. Here’s why.

People often ask:
“Weren’t you scared to go solo?”

The truth is—I never made a cold jump.

For over 10 years, I’ve had side projects and recurring income streams.
Even when I was full-time, I earned an extra €2,000 a month on the side.

So when I quit, I already had inbound demand and clear direction.

Optionality doesn’t feel like risk when you’ve built a system that supports it.

The moment I realized I had leverage

I remember exactly when it clicked.

A luxury fashion brand offered me €100,000 a year for a full-time role in Milan.
On paper, it looked great.

But I said no.

Because I don’t believe smart people should sacrifice their life for a job.
At least not the kind of life I want.

Want real security? Build your own system.

Here’s what I’d tell a junior professional:

You need to be the entrepreneur of your own career.

Invest in a mentor.
Learn to sell. Learn technology. Build assets.
Most importantly—become interesting.

If you don’t, someone else will outpace you.
But if you learn how to live in uncertainty, nothing can break you.

Consulting at scale = authority

I’ve always performed well—even in corporate.

But when you deliver results across 40+ different companies, something changes:
Your standing grows.
Your brand grows.
And so does what you can demand.

You’re no longer seen as an operator. You’re seen as an expert.

What success looks like now

Success is saying no.
Getting paid before you work.
Charging €300 an hour and choosing who gets access to your time.

Not for the money—
But because you value your energy.

Success is finishing work by 5pm.
Not working weekends.
Having time for your family.
Being the kind of parent that shows their kids what “making it” really means.

The Real Trick to Going Viral on LinkedIn

Last week, I went viral.

All it took was one N8N template.
Zero-code. Plug into ChatGPT. Connect a Google Sheet. Done.

Suddenly, 5 people messaged me to complain about their jobs.
3 of them didn’t even know who I was the day before.

Maybe it’s because I have 100 logos on my LinkedIn profile.
Maybe it’s because I post nerdy stuff about CRM and automation.
Or maybe it’s because people love a free meal—even if they won’t eat it.

Here’s the truth:
You go viral on LinkedIn by packaging something people don’t understand,
in a way that looks too good to ignore.

Like walking through a supermarket and grabbing the flashiest box—just because it’s free.

With the traffic comes the noise

You attract opportunity seekers.
You attract influencers who spend more time “sharing value” than doing the actual work.
You attract critics who don’t even understand what you’ve built,
but feel entitled to comment anyway.

To them I say: thanks for the visibility.
Because on LinkedIn, there’s no such thing as bad press.
Especially when you’re not Ferragni and you’ve got nothing to lose.

I’m not building a following. I’m building a movement.

I’m not here to be a content creator.
I’m not trying to win the algorithm.

I’m building a community that follows me for what I do,
not for how I write.
Not for how I sound.
But for how I build.

Going viral is just the first step.
No hype. No ego.
Just a post written for myself.
Not to be liked.

So… how do you actually go viral?

1. Give something away for free. Something that actually helps—even if 90% won’t use it.

2. Have a plan for what comes next. I didn’t. But now I do. A community is coming.

3. Package your idea well. I called raw email scraping “lead generation”. Who cares?

4. Let the backlash come. If they attack, be yourself. Or ignore it.

5. Write like you don’t care. Because if you write to please everyone, you’ll end up with nothing.

📈 April is going to be a great month for revenue.
(Not thanks to LinkedIn. But LinkedIn helped. A LOT!)

In May, I’ll launch a private community.
Free entry for early supporters.
Then we go up.

I’ll build everything in public.
Name. Offer. Positioning.
No filters.

Just register to the waiting list (just 20 spots FREE)

REPLY “COMMUNITY” to this email and I’ll save your name!

🎂 Today I’m celebrating Emma’s birthday.
On Monday, I get back to work.