3 Proven Strategies to Unlock Trust & Skyrocket Sales in 2024

Hi there,

the last 2 weeks have been pretty INSANE for me.

I met a lot of nice people and I had the chance to share my Loyalty & sales POV with a very cool and famous D2C firm.

I also have incredible news that, AGAIN, demonstrates the POWER of Linkedin 😃 

Let’s dive into today’s contents.

If you are a solopreneur, consultant, or coach, please see this video below.

Table of Contents

• 3 Proven Strategies to Unlock Trust & Skyrocket Sa …

• I) Importance of building trust for your deals

  • 1. Avoid my BIASes

  • 3. Use meetings properly

  • III) Remember the moments of truth

I) Importance of building trust for your deals

Building Trust with Customers: Insights from an insider 👥 - Watch Video

I am sharing why I resonate a lot with CMOs and CEOs.

I strongly believe in the power of trust in sales!
Building trust transforms interactions, supercharging your ability to connect with customers, seal the opportunities, and nurture them until you WIN the deal.

To make it short:

🔹 Be a Trusted Advisor
Elevate your sales game by becoming the go-to expert in your field. 💼

🔹 Customer-Centric Approach
Merge your / your company's objectives with your customer's aspirations for seamless alignment. 🎯

🔹 Storytelling is Magic
Craft compelling narratives that resonate with your audience, fostering deeper connections. 📖

🔹 Experience Matters
Showcase your expertise and navigate obstacles with honesty, instilling confidence in your clients. 💪

For some meeting preparation, I make a lot of activities

☑ Account planning = study the company and behave as a customer
☑ POV building = what I would change if I were the CMO
☑ Good discovery = min 2 hours asking questions to my prospect
☑ Build presentation = identify keywords + validate before / during the meeting

This is something few people do.
That’s making a HUGE difference when I approach deals compared to my competitors.

II) Shift the paradigm of sales

If I remind myself (ALWAYS) that I serve, don’t sell.

I completely shift the paradigm of selling.

3 points are crucial

1. Avoid my BIASes

I keep in mind the BANT rule (Budget - Authority - Need - Time)

But I don’t want the prospect to adapt to my sales process.

2. Teach, while selling

During my intense discoveries, I always ask my clients if they ever purchased something like my service.

I specifically ask “How did you buy it?”

This helps me understand if they are familiar with my stuff, if they are ready to buy the value, or if they expect the price list to compare it with 10 different alternatives.

This is a very good exercise for your as well.

If you want to download my FREE magic template around discovery, please click the button below

3. Use meetings properly

I ALWAYS start my meetings with “goal of the meeting” statement.
Sometimes I also send a pre-reading around the topics of the meeting.

IN SUMMARY: the prospect should feel that meeting with me as an extremely valuable moment

After every meeting, I commit myself and I agree with my prospect on some next steps.

III) Remember the moments of truth

This post I made 1 week ago on Linkedin went pretty well.

A lot of people believe that the moment of truth comes when

• they make the quote,

• they make the demonstration,

• they make that catchy sales call!

This can work for low-ticket deals, and it’s not scalable.

With 15 years of experience in digital marketing & sales, I understand that

• it takes time to build authority and trust

• you should over-satisfy the customer during the WHOLE journey

• you should be relevant and consistent rather than empathetic.

  Before closing - let me share my commitment for the next Newsletter
  
  1) I am reaching 3k followers on Linkedin by Q1 24 (starting from 2k)
  2) I am recording a course about CRM for creators / freelancers
  3) I am reaching 100k€ revenue with my family business by EOM
  4) I am starting a new diving course

  5) I made a 400€ sale from a side project that I parked 2 years ago, via SEO only > fotoauto.it 
  

  What should you do, instead

1. Recommend this newsletter to your friends who may care

2. Read past newsletters (even if they are in Italian)

3. Reach out via Linkedin or drop me a line to ask for free resources to the next level

And most important - take action and stop procrastinating

ps. want to see how I use AI to be efficient in my business saving 1 hour/day?

Please comment on the post or reply to this email.

Long story short,
TL, TR + a question for you

I. Trust in Deals:

• Be a Trusted Advisor

• Customer-Centric Approach

• Master Storytelling

• Showcase Experience

II. Sales Paradigm Shift:

• Serve, Don't Just Sell

• Adapt to Prospect

• Educate While Selling

• Optimize Meetings

III. Moments of Truth:

• Build Trust Over Time

• Provide Consistent Value

• Prioritize Relevance

My commitments:

• Grow LinkedIn to 3k by Q1 24

• Launch CRM course for creators

• Hit €100k revenue with family business by EOM

• Start new diving course (need to breath better)

Take action: Spread the word, engage, and let's make things happen together! Reach out for more insights.

PS. Interested in AI efficiency? Comment or reply to learn more!"

If you're aiming to build financial freedom and prosper in your business, this approach is key.

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